action | fashion | tv | news

LIQUID MOUNTAIN SUPPORTS WAKEBOARD INDUSTRY

Liquid Mountain Announces Partnership with Pro Wakeboarder Cathy Williams, Sponsorship of 2005 Pro Wakeboard Tour and support of Nor Cal Wakeboard Camp (NCWC)

San Jose, CA, May 5, 2005 - Liquid Mountain, the recently introduced water and snow boardrider clothing company, is pleased to announce a unique athlete partnership with accomplished wakeboarder Cathy Williams, sponsorship of two events on the 2005 Mastercraft Pro Wakeboard Tour and its support of the Nor Cal Wakeboard Camp (NCWC) on the California Delta.

The founders of Liquid Mountain, David and Kerri Jaye, are avid wakeboarders and look forward to supporting the sport through various sponsor opportunities and partnerships. “Liquid Mountain was developed in response to athletes' needs and what has emerged is the first women's technical wakeboard swimwear line. We intend to further support the athletes and aid in the growth of the sport in any way we can,” says David Jaye, vice president of sales and marketing for Liquid Mountain

Cathy Williams, the former 2000 and 2001 European Pro Tour Champion, 2001 AWA US National Champion, and 2001 IWSF World Champion, has been competing on the wakeboard circuit for nearly eight years. Known for growing the sport of women's wakeboarding through clinics and exhibitions, Williams is excited to collaborate with Liquid Mountain because of its vision and commitment to sports. “As an athlete I want to look good and feel confident in and out of the water and that's what you can expect with Liquid Mountain's keen eye for function, fit and fashion…….It's not a bad thing to want to be noticed.” The company will outfit Williams for all upcoming contests and is currently working with her to develop a signature bathing suit for the 2006 summer line.

Coming off a successful 2004 circuit, the 2005 Mastercraft Pro Wakeboard Tour (PWT) will showcase the best wakeboarders in the world, including Cathy Williams. Liquid Mountain is proud to be an official sponsor of the contest in Reno, NV, June 3-5, and the tour finale in Portland, OR, July 30-31. Jaye is excited for the upcoming events, “We're pumped to work with the PWT because of their strong commitment to grow the sport and progress the competition format while bringing world-class riders to local venues.” For more information on the PWT please visit www.prowakeboardtour.com.

Liquid Mountain has also teamed up with legendary wakeboarder Josh Smith, owner and lead instructor of the NCWC. Smith and his NCWC team offer a variety of wakeboard training camps and day schools for entry level through advanced riders of all ages and will be outfitted in Liquid Mountain's performance-driven boardrider collection featuring cutting-edge board shorts and vaporize crew shirts. For more information on the NCWC please visit www.norcalwakeboardcamp.com.

About Liquid Mountain
With the heart of the company in water and snow sports, the name Liquid Mountain embodies these two natural settings. A snow covered peak and a cresting wave are both, in essence, liquid mountains. Founded in 2003 by husband and wife team David and Kerri Jaye - wake, snow and surfing enthusiasts - Liquid Mountain was created to cater to active sports participants whose lifestyle demands quality and fit, along with the desire to look good. The duo's concept was to produce a new performance-driven Boardrider collection that provides a fusion of fit, function, and fashion. Moving into winter 2005/06, Liquid Mountain features a collection of women's and men's performance-driven active wear for snow. The product is sold through a network of independent retailers throughout the U.S. as well as online at www.liquidmountain.com .